Say of me what you will, but I never pay any attention to the news.
While the world is busy talking of economic collapse, I remain almost oblivious to it. I learned long ago that the only time opportunities are in short supply is when the market is unchanging. As long as things are changing, whether for the better or worse, there is opportunity.
One of the biggest problems with paying attention to the news is the tendency to believe what they are saying. What I am talking about is the power of suggestion. This is the reason companies spend so much money on TV advertisements, because they work. If you sit a group of people in front of a TV set for long enough and keep on telling them the news that “the economy is collapsing,” they start to believe it. Sooner or later, that belief will be reflected in their performance at work. If you keep on telling a person who sells widgets that people just don’t have any money to spend on widgets these days, sooner or later, that salesman will start to believe it. When he does, that belief will become a self fulfilling prophecy as he begins to give up and accept what he now believes. As that salesman gets an ever decreasing paycheck, he has less money to spend with his local butcher. When the butcher asks the salesman why he is buying less meat, the salesman will reply by saying, “the economy is getting bad.” The butcher will tend to believe the salesman as he tells of his slumping sales. The butcher has good reason to because he isn’t selling as much meat to the salesman. The butcher with less money in his pocket and a good story to tell will spread this to the remainder of the town.
So what am I telling you? There is no recession? Nope. I pay the same outrageous prices at the gas pump and grocery store that you do. What I am telling you is that you will not win by rolling over and playing dead. That only makes things worse. Successful people know that the best time to make moves is when the economy is going down.
There is too much competition when the economy is going up and everyone has the resources to do anything. It’s when times are tough, when 90% of the competition has given up, that’s the time to make your moves.
Consider the butcher from our above example. If the economy “goes bad” in his town and every other butcher shop gives up and closes, who has all the business when the economy inevitably gets better? He does. No matter how bad things get, as soon as people start buying more meat again, they will be buying all of it from him. Sure, as the economy continues to get better, other people will open butcher shops and compete for that business, but the advantage is always to the first person with an open store and existing customers.
Watch TV news if you must, but realize that not all are suffering economic hardship right now. I know many, including myself, who are making more money month after month as everyone else is telling us how bad things are. We know how to ride the waves. We know that change in any way presents opportunity. Most importantly, we know that it will be us who will be in the best position to ride the next wave of change when things get better.
Rather than giving up, you need to ask yourself where you want to be when the economy changes. Then figure out how to move in that direction. The closer you can get to your goal today, the quicker you’ll get there tomorrow. The most advantageous time to invest resources is when your competition won’t.
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