Vol. 1 - Linguistics
The science of word choice.

This document covers the science of word choice. Once you have this understanding you will be able to shape your word choice in a way that promotes a display of confidence and helps you with tasks of persuasion. You will also be able to decode the word choice of other people and have a glimpse into their thoughts. As you practice this new skill you will make one additional discovery. The link between word choice and thought is a two-way street. A person who masters word choice will also master unconscious thought. A person who has mastered their own unconscious thought, learns to influence the unconscious thoughts of others, most of the time without them even being aware of it.

Vol. 2 - Paralinguistics
Adding emotion and meaning to words.

When we communicate, there are the words we choose, and there is the way in which we use them. Word choice is called linguistics. The style we communicate the words with is paralinguistics. Think of linguistics as everything that is in the dictionary. Think of paralinguistics as an opera with a symphony orchestra behind it, minus the actual words. Paralanguage modifies the meaning of language and conveys the emotion.

Vol. 3 - Body Language Concepts
Communication beyond choice and presentation of words.

Alphas speak without even needing to open their mouths. In fact everyone does, but it's the Alphas who have mastered this game to their advantage. Mehrabian's Rule states that 55% of our communication is body language, 38% is paralinguistic (how we say things), and only 7% is linguistic (what we say). Because body language counts for over half of what is communicated, it becomes very important for one to be fluent in this, both when reading and speaking it. There are many things written on the subject of body language. A search on Google will return over 28 million resources on the subject. This document is designed to teach you the underlying concepts and equations, giving you true understanding rather than just partial memorization on the subject.

Vol. 4 - Questions vs. Statements
How to replace questions with statements.

It is far more beneficial for you to give rather than receive. As a general rule, everyone, including you, prefers to receive rather than to give. When it comes to the structure of communication, giving vs. receiving is a matter of questions vs. statements. By definition, a question is asking someone for something. You are asking for information. By definition, a statement is giving someone something. You are giving information. This document is about how to disguise questions as statements and why you want to do so whenever possible.

Vol. 5 - Eye Contact
Navigating the window to the soul.

Do you believe in love at first sight? It would seem that there exists a direct connection between the eyes and the heart that reason and logic know nothing of. Why do people say that "seeing is believing" but never say this about any of our other four senses? The eyes have something that the other senses don't. Have you ever talked with someone whom you felt could "see right through you?" We all have. Why is it that the eyes are often referred to as "the window to the soul?" Why do we feel naked when we stare into each other's eyes? What is this strange and powerful force? How can we use it and control it?

Vol. 6 - Telephone, Email, and Text
Understanding limited sensory communication.

Over the years of teaching communication skills, there has been one common misconception shared by the majority of students. They seem to believe that there exists a completely different set of rules for social interaction when it comes to talking on the telephone, sending email, or text messaging. This document will explain why that misconception exists, show you how all the same core rules still apply, and give you specific methods that can be used in each environment.

Vol. 7 - Humor
Humor as it affects the social equation.

There is something ironic about writing a technical document on humor. That is because humor, or rather the idea of what is funny and what is not funny, is so variable depending on the audience, their mood, the environment, what they've had for breakfast, and about nine million other possible factors. Humor is one of those uniquely human and complex concepts that is difficult to explain in a logical way. Have you ever noticed that a joke ceases to be funny when you have to explain it? The purpose of this document is to explain the concept of humor as it affects the social equation. Laughter is a social response. Understanding the underlying mechanisms that produce laughter will increase your social power.

Vol. 8 - Congruency
Persuasion through congruency.

Most people live their lives crippled by doubt. Their conflicting thoughts and conflicting actions are left uncontrolled and do nothing more than scatter their energy. They never really accomplish anything because for every thought or action that pushes them towards something, they have a thought or action that pulls them away from it. The ability to accomplish comes from congruency. When all of your thoughts and actions are toward a single goal you are being congruent. Total congruency is true power in action. A man who keeps on changing his destination will do nothing more than wander around in circles and will never get anywhere. Those who are congruent will find themselves in a constant state of action toward what they have decided they will have. For them it is never a question of if but rather a question of when. The more congruent they are, the sooner it will happen. For these reasons all persuasive communication requires congruency.